Content Marketing Executive

Established since 2006, BIG Pharmacy Healthcare Sdn Bhd has grown to become one of the largest retail pharmacy chains in Malaysia with presence in Klang Valley, Johor, Seremban and Melaka. As part of the Group’s plan to expand in the southern region of Malaysia, the Group merged with RedCap Pharmacy in year 2018 and the combined entity now has more than 70 BIG Pharmacy outlets throughout Malaysia.. The group is poised for expansion nationwide with its strong management team, wide product range, and institutionalised pharmacist training program which formed the foundation of our successful business model.

  • Shape and execute a long-term Content Marketing strategy
  • Develop a digital cross-platform content strategy that supports the business objectives and aligns with the brand values.
  • Familiarise with the brand ideals and digital platforms to create content that extends the reach of marketing campaigns
  • Create content, with measurement of attracting customers
  • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year across all platforms, including email, web, blog and social media.
  • Work closely with stakeholders or suppliers to generate more interesting content and also trade income
  • Stay up-to-date with digital developments and generate new ideas to draw audience’s attention
  • SEO optimisation to improve keyword ranking and quality score
  • Track content performance using tools such as Google Analytics and FB insights/Ads manager
  • Compile content reports on a weekly/monthly basis
  • Drive content output to ensure all deliverables are met and turn-around is cost-effective
  • Facilitate other ad-hoc marketing activities or task from supervisor

  • Bachelor’s degree in Marketing, Digital Marketing, Linguistic or related field or equivalent experience required.
  • Min 2 years of experience in content management, digital marketing, social media management or any related
  • Experience in GA, FB insights/Ads manager, FB creator studio
  • Experience with SEO management tools and strategy will be an added advantage.
  • Good writing skill in English. Good writing in mandarin will be a bonus.
  • Self-starter, positive ‘can-do’, hit the ground running attitude
  • Good team player, result oriented and possess strong interpersonal skills

  Min. Education:  Degree